Job Description – Digital Marketing Specialist

Position:
Digital Marketing Specialist

Department:
Branding & Marketing

Organization:
Lingaya’s Vidyapeeth, Deemed-to-be University

Location:
Faridabad, Haryana

Experience:
4–8 Years

Industry Preference:
Education / Higher Education / EdTech background preferred

About the Role

Lingaya’s Vidyapeeth is looking for a creative, data-driven, and result-oriented
Digital Marketing Specialist
to strengthen the university’s digital presence, brand visibility, student engagement, and admissions-focused marketing initiatives.

The ideal candidate should have hands-on experience in
digital marketing, social media, paid advertising, SEO, content marketing, lead generation, and analytics
, preferably within the
education or higher education sector
.

Key Responsibilities1. Digital Marketing Strategy
Develop and execute digital marketing strategies aligned with university branding and admission objectives.
Plan campaigns for
UG, PG, Ph.D. and other academic programmes
.




Develop student-focused digital campaigns for different schools and departments.
Identify current digital channels and prospects to improve reach and engagement.
emerging formats.
Experience in working on
CRM
like Leadsquared, Merito, Salesforce, etc. and additional integrations.
Paid Advertising & Lead Generation
Plan, execute and optimize campaigns on
Google Ads, Meta Ads and other relevant advertising platforms
.
Develop campaigns focused on student admissions and enquiry generation.
Monitor CPL, CTR, conversion rate, ROAS and overall campaign performance.
Coordinate with the admissions/counselling team for effective lead follow-up and conversion.
Prepare regular performance reports and recommend optimization strategies.
SEO & Website Marketing
Implement on-page and off-page SEO strategies to improve university website visibility.
Conduct keyword research related to courses, colleges, universities and admissions.
Optimize

📌 Digital Marketing Specialist Faridabad
🏢 Lingaya's Vidyapeeth
📍 Faridabad