Must-Have Skills
Adobe Journey Optimizer implementation: Hands-on experience delivering AJO solutions including

journey orchestration, event triggers, conditions, wait logic, automations, custom actions, messages,

offer decisioning, and channel configurations across email, push, SMS, in-app, and web.
Adobe Experience Platform expertise: Deep working knowledge of AEP services including Real-Time

Customer Profile, Identity Service, XDM schema design, source connectors, datasets, audience

segmentation (rule-based and AI/ML), and destination configuration.
Data modelling and XDM: Solid ability to design and implement Experience Data Model (XDM)

schemas for multi-channel marketing use cases. Ability to map source-system fields to XDM, define

identity namespaces, and model profile and experience event data correctly.
SQL and data querying: Robust SQL proficiency for querying datasets, writing complex joins and

aggregates, applying filter conditions, transforming data, and working within AEP Data Distiller or

similar query settings.
API development and integration:



Hands-on experience integrating with AEP and AJO REST APIs,

designing custom actions, configuring webhooks, working with JSON payloads, managing OAuth or

IMS authentication, and validating with Postman or similar tooling.
JavaScript and scripting: Proficiency in JavaScript for personalization logic, API calls, and custom

scripting within AJO and AEP. Comfort with HTML and CSS for email and web experience rendering.
Segmentation and audience design: Practical experience creating and validating rule-based

segments, computed attributes, AI/ML-powered audiences, and multi-channel activation strategies

grounded in profile and behavioural data.
Customer communication and advisory: Ability to engage enterprise customers independently,

articulate solution recommendations clearly, lead discovery workshops, and present technical designs

to both technical and business stakeholders with c

📌 Adobe Journey Optimizer Chennai (India)
🏢 Experis
📍 India