Key Responsibilities1. Performance Marketing

Own and optimise WalletKart's paid acquisition campaigns across:
Google Ads
Meta Ads – Facebook & Instagram
Performance Max
Demand Gen
Search Ads
Shopping Ads
Remarketing campaigns
Catalog/Agile Product Ads

Responsibilities:
Plan monthly and quarterly paid marketing strategies.
Manage campaign structures and budgets.
Identify winning products, audiences, creatives and offers.
Scale profitable campaigns.
Continuously test current audiences, creatives, landing pages and offers.
Monitor CAC, ROAS, MER and contribution margin.
Identify reasons for campaign performance fluctuations.
Coordinate with the creative team to develop high-performing ad creatives.
Develop campaign strategies for major occasions and festivals.
Revenue & Growth Ownership

The Digital Marketing Manager should not focus only on advertising metrics.

The candidate will be responsible for contributing to overall business growth through:
Revenue growth
Customer acquisition
Recent customer percentage
CAC
ROAS
MER
AOV




Conversion Rate
Repeat purchase rate
Contribution margin

Analyse marketing performance from ad click → website → purchase → repeat purchase.
Meta Ads Management

Manage the complete Meta advertising ecosystem.

Responsibilities include:
Campaign structure
Prospecting campaigns
Broad targeting
Retargeting
Catalog campaigns
Advantage+ campaigns
Creative testing
Audience testing
Budget scaling
Retargeting
Customer list audiences
Lookalike audiences where relevant
Pixel/CAPI monitoring
Event tracking
Attribution analysis

Develop different advertising angles for:
Personalised gifts
Personalised wallets
Wallet combos
Birthday gifts
Anniversary gifts
Rakhi gifts
Valentine's Day
Father's Day
Wedding gifts
Corporate gifting
Travel accessories
Google Ads Management

Manage and optimise:
Performance Max
Search campaigns
Shopping campaig

📌 Senior Digital Marketer Dwarka
🏢 DMSN MEDIA PRIAVTE
📍 Dwarka