Key Responsibilities:
Go-to-Market (GTM) Strategy
Develop and execute GTM strategies for current business verticals, and market segments.
Define target markets, Ideal Customer Profiles (ICPs), buyer personas, and acquisition strategies.
Build annual and quarterly growth plans aligned with business objectives.
Identify growth opportunities across channels, geographies, and customer segments.
Support business leaders with market intelligence and competitive insights.
Demand Generation & Lead Acquisition
Own the complete B2B demand generation engine.
Develop multi-channel lead generation programs.
Improve lead quality and acquisition efficiency.
Optimize channel-wise performance and ROI.
Funnel Management (TOFU MOFU BOFU)
Lead-to-MQL Conversion
MQL-to-SQL Conversion
Chance Creation Rate
Funnel Efficiency Metrics

Top of Funnel (TOFU)
Audience acquisition
Awareness campaigns
Content distribution
Lead generation initiatives

Middle of Funnel (MOFU) o Lead nurturing
Marketing automation journeys
Webinar engagement programs




Retargeting campaigns
Content-driven engagement

Bottom of Funnel (BOFU)
Sales enablement
Prospect acceleration programs
Conversion optimization
Pipeline support initiatives
CRM & Marketing Automation
Own CRM strategy, governance, and utilization.
Design lead scoring and segmentation frameworks.
Develop automated lead nurturing workflows.
Ensure lead routing, assignment, and tracking processes are effective.
Maintain CRM hygiene and reporting accuracy.
Improve lead response and follow-up effectiveness.
Performance Marketing & Campaign Management
Plan and execute B2B digital marketing campaigns.
Manage internal and external agency partners.
Optimize campaign performance and ROI.
Monitor attribution and conversion performance.
Drive continuous testing and optimization.
Analytics & Growth Operations
Establish a data-driven growth framework.
Build and mai

📌 Marketing Lead Gurugram
🏢 Medhavi Skills University
📍 Gurugram