Role & responsibilities :
Marketing Strategy & Planning
Develop the overall marketing strategy for the company and individual real estate projects.
Prepare annual, quarterly, and project-wise marketing plans and budgets.
Develop project positioning, USPs, messaging, and go-to-market strategies.
Ensure marketing strategies are aligned with sales targets and business objectives.
Develop brand guidelines, communication themes, campaign concepts, and marketing collateral.
Manage brand reputation and market perception.
Lead Generation & Customer Acquisition
Drive qualified lead generation through digital, offline, outdoor, referral, channel partner, and other marketing initiatives.
Develop strategies to improve lead quality, conversion rates, and customer acquisition costs.
Work closely with the Sales team to ensure marketing-generated leads are effectively converted.
Monitor the complete marketing-to-sales funnel and identify areas for improvement.
Digital Marketing & Campaign Management
Lead digital marketing across Google, Meta, YouTube, social media,



websites, portals, and other relevant platforms.
Oversee performance marketing campaigns and optimize CPL, CPA, ROAS, lead quality, and conversions.
Ensure project websites and landing pages are optimized for lead generation.
Track digital performance through analytics and marketing dashboards.
Conceptualize and execute launch campaigns, festive campaigns, project promotions, events, and tactical sales campaigns.
Manage 360-degree campaigns covering digital, print, outdoor, radio, events, PR, influencers, and other relevant media.
Develop campaign calendars and ensure timely execution.
Evaluate campaign performance and ROI.
Creative & Content Management
Lead creative agencies, designers, copywriters, photographers, videographers, and other marketing partners.
Approve marketing creatives, brochures, presentations, videos, advertisements, social media content, and pro

📌 Marketing Head Sahibzada Ajit Singh Nagar (India)
🏢 The Silicon Courtyard
📍 India