JOB DESCRIPTION & KRADigital Marketing & Trade Marketing Manager – Growth Marketing

Company: DSAND Nutrilabs Pvt. Ltd.
Department: Marketing
Location: Indore, Madhya Pradesh
Reporting To: AGM – Sales
Experience: 3–5 Years
CTC: ₹4.00–6.00 LPA + Performance Incentives
Industry Preference: Nutraceuticals | Functional Foods | FMCG | Health & Wellness | Sports Nutrition | D2C/E-commerce
JOB PURPOSE

To drive measurable business growth for DSAND through Digital Marketing, Performance Marketing, E-commerce, Trade Marketing, Lead Generation, Brand Building, AI-powered marketing and Marketing Analytics.

The role is business-oriented, not just social-media-oriented. The manager will be responsible for converting marketing activities into leads, sales, revenue, customer acquisition and brand growth.
KEY RESPONSIBILITIESA. Growth & Performance Marketing
Plan and execute Google, Meta, YouTube, Shopping and other paid campaigns.
Drive qualified B2B leads and D2C customer acquisition.
Optimize CPL, CAC, ROAS and conversion rate.




Prepare monthly marketing growth plans and campaign budgets.
Identify current growth opportunities across channels.

B. E-commerce & D2C Growth
Grow Amazon, Flipkart and other marketplaces.
Improve D2C website traffic, conversion and revenue.
Optimize product listings, keywords, promotions and campaigns.
Track SKU-wise sales, margins and profitability.
Coordinate with E-commerce/Sales teams for revenue growth.

C. Trade Marketing
Develop marketing plans for Contemporary Trade, General Trade, Gyms, Institutions, Healthcare and Distributors.
Create POSM, promotional and visibility plans.
Support current product launches and channel activation.
Track trade promotion ROI and sales impact.

D. Lead Generation & Marketing Automation
Generate qualified B2B leads through digital channels.
Build landing pages and lead-generation funnels.
Implement CRM, email and WhatsApp campaigns.
Develop lead nurturing and remarketing programs.
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📌 Digital Marketing Manager Indore
🏢 DSAND Nutrilabs
📍 Indore