Location:
Coimbatore

Position:
Full time

Industry:
FMCG / Food / Traditional Foods

We are looking for a
Deputy Manager – Sales & Marketing
to drive the B2B growth of
Pettikadai
, a growing brand bringing authentic traditional Tamil Nadu sweets and snacks to modern markets across India and international markets.

This role will focus on building solid
B2B sales channels
, developing institutional and HoReCa business, expanding our retail presence, and creating long-term business relationships.

Key Responsibilities
Drive
B2B sales and business development
for corporate gifting, bulk orders, institutional sales, and customised requirements.
Develop and grow
HoReCa business
across Hotels, Restaurants, Cafés, Resorts, Caterers and other food-service businesses.
Develop new business prospects through
field sales, networking, referrals, exhibitions, industry events and direct business outreach
.
Build relationships with
corporates, hotels, restaurants, cafés, caterers, distributors, retailers and institutional buyers
.




Drive corporate gifting and festive bulk-order opportunities, including customised hampers and curated product solutions.
Develop and execute territory-wise
B2B sales strategies and business development plans
.
Manage the complete sales cycle — prospecting, meetings, presentations, negotiations, order closure and relationship management.
Maintain strong relationships with existing B2B customers and identify opportunities for
repeat business and account expansion
.
Track sales pipeline, customer acquisition, conversion and revenue against targets.
Work closely with internal teams on pricing, product selection, sampling, quotations, fulfilment and customer requirements.
Gather market intelligence and competitor insights to identify current opportunities and strengthen Pettikadai's B2B positioning.

What We're Looking For
2–5 years of experience
in B2B Sales / Business Development / Channel Sales / HoReCa Sales.
Experience in
FMCG

📌 Deputy Manager –b Sales Coimbatore (India)
🏢 Pettikadai.in
📍 India