Digital Marketing Executive

Location: kozhikode, Kerala

We are looking for a Digital Marketing Executive with 2+ years of hands-on experience in Meta Ads, Google Ads, Lead Generation, and Performance Marketing. The ideal candidate should be analytical, results-driven, and confident in managing and optimising campaigns independently.

Key Responsibilities
Plan, set up, execute, monitor, and optimise Meta Ads & Google Ads campaigns.
Manage Lead Generation, Conversion, Awareness, Retargeting & Remarketing campaigns.
Manage Custom, Lookalike, Website & Retargeting Audiences.
Monitor CPL, CPC, CPM, CTR, CPA, Conversion Rate & ROAS.
Analyse campaign performance and identify audience issues, creative fatigue, and conversion bottlenecks.
Implement data-driven campaign and budget optimisation strategies.
Track leads and conversions using GA4, GTM, CRM, Meta Pixel, and other analytics tools.
Support SEO, organic marketing, social media, and content activities.
Prepare campaign reports and conduct competitor research.
Coordinate with clients and internal SEO,



Content & Creative teams.
Stay updated with digital marketing trends, AI tools, and marketing automation.
Support and guide junior marketing team members when required.

Requirements
2+ years of hands-on Digital Marketing / Performance Marketing experience.
Strong practical experience with Meta Ads & Google Ads.
Experience in Lead Generation, Conversion Tracking, Retargeting & Remarketing.
Working knowledge of GA4, Google Tag Manager, Google Search Console & Meta Pixel.
Understanding of SEO, Organic Marketing & CRM/Lead Management.
Solid analytical, problem-solving, and communication skills.
Agency experience and experience managing multiple client accounts is an added advantage.

What We Offer
Exposure to multiple client campaigns and industries.
Competitive salary based on experience.
Hands-on experience with leading digital marketing platforms.
Learning and growth prospects

📌 Digital Marketing Executive Kozhikode
🏢 Cybaze Insights
📍 Kozhikode