Job Summary

We are looking for a creative and results-driven Digital Marketing Executive to manage and execute digital marketing campaigns across various online channels. The ideal candidate should have a valuable understanding of social media marketing, content marketing, paid advertising, and digital analytics.
Key Responsibilities
Plan and execute digital marketing campaigns across Google, Meta, LinkedIn, and other relevant platforms.
Manage and grow the company’s social media presence.
Develop and coordinate content for websites, social media, blogs, email campaigns, and other digital channels.
Manage Google Ads and social media advertising campaigns.
Monitor campaign performance and optimize campaigns based on key metrics.
Conduct keyword research, competitor analysis, and market research.
Track website traffic, leads, conversions, and campaign ROI using tools such as Google Analytics and Search Console.
Coordinate with designers, content writers, sales teams, and other departments.
Prepare regular digital marketing performance reports.
Stay updated on the latest digital marketing trends, tools,



and best practices.
Required Skills
Knowledge of social media marketing, Google Ads, and Meta Ads.
Basic understanding of Google Analytics, Google Search Console, and keyword research tools.
Positive written and verbal communication skills.
Solid analytical and problem-solving abilities.
Creativity and attention to detail.
Ability to manage multiple campaigns and deadlines.
Basic knowledge of Canva or other design tools is an advantage.
Qualifications
Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
0–3 years of experience in digital marketing preferred.
Relevant digital marketing certifications are an added advantage.
Key Performance
Indicators (KPIs)Website traffic and organic growth
Lead generation and conversion rate
Social media engagement and growth
Advertising campaign ROI/ROAS
Search engine rankings
Cost per lead/customer acquisition
Overall digital campaign performance

📌 Digital Marketing Executive Ahmedabad
🏢 Parshwa Engineering
📍 Ahmedabad