Digital Marketing Executive

Glowing Digital
Location: Park Street, Kolkata, West Bengal
Job Type: Full time | In office
Experience: 1–2 Years
Salary: ₹20,000 – ₹25,000 per month
Joining: Immediate Joiners Preferred

Job Summary

Glowing Digital is looking for a Digital Marketing Executive – Performance Marketing with hands-on experience in Google Ads and Meta Ads.

The ideal candidate should be confident in managing paid campaigns, analyzing performance data, optimizing budgets, and generating quality leads and conversions.

Key Responsibilities
Plan, execute, manage, and optimize Google Ads, Meta Ads, and LinkedIn Ads campaigns.
Manage campaign budgets to maximize leads, conversions, and ROI.
Conduct keyword research, audience research, and competitor analysis.
Create and test ad copies, creatives, audiences, and landing page strategies.
Monitor CPC, CTR, CPL, CPA, ROAS, conversion rate, and lead quality.
Manage conversion tracking using GA4, Google Tag Manager, and Meta Pixel.
Conduct A/B testing and implement data-driven campaign optimizations.




Prepare campaign performance reports and provide actionable insights.
Work closely with Design, Content, and Development teams to improve campaign performance.
Stay updated with advertising platform changes and performance marketing trends.

Required Skills & Qualifications
1–2 years of hands-on experience in Performance Marketing, PPC, or Digital Marketing.
Strong practical knowledge of Google Ads and Meta Ads Manager.
Working knowledge of LinkedIn Ads, GA4, Google Tag Manager, and Looker Studio.
Understanding of conversion tracking, attribution, audience segmentation, and funnel optimization.
Experience with A/B testing and paid campaign optimization.
Strong analytical and problem-solving skills.
Positive communication and reporting skills.
Ability to manage multiple campaigns and meet deadlines.

Candidate Requirements

Please apply only if you have practical campaign management experience

📌 Digital Marketing Executive Kolkata
🏢 Glowing Digital
📍 Kolkata