Role Overview

We are seeking a highly driven and experienced Manager - Demand Generation to lead our outbound demand generation and pipeline creation function. This role will be responsible for building and executing scalable demand generation strategies, managing a team of Demand Generation Specialists/SDRs, and generating qualified sales prospects for the enterprise sales team.

The ideal candidate will have a proven track record of driving measurable pipeline growth in a B2B enterprise setting, combined with strong leadership capabilities, analytical excellence, and expertise in contemporary demand generation techniques including outbound prospecting, Account-Based Marketing (ABM), and digital demand generation.

Key Responsibilities:-

Demand Generation & Pipeline Creation
Develop and execute outbound demand generation strategies to create qualified pipeline opportunities.
Identify target accounts, buyer personas, and market segments to drive CXO-level engagements.
Design and optimize outreach programs across multiple channels including email, phone, LinkedIn,



and digital platforms.
Collaborate closely with Sales and Marketing teams to align demand generation initiatives with business objectives.
Drive qualified meetings with CHROs, Talent Acquisition Heads, HR Leaders, and other senior decision-makers.

SDR Team Leadership :-
Build, lead, mentor, and scale a high-performing SDR/Demand Generation team.
Establish activity benchmarks, outreach cadences, qualification frameworks, and productivity standards.
Conduct regular coaching, performance reviews, and skill development sessions.
Drive accountability around pipeline generation, meeting targets, and revenue contribution.

Performance Management & Analytics:-
Own demand generation KPIs and pipeline creation targets.
Track and optimize funnel performance from MQL to SQL to Opportunity conversion.
Analyze outreach effectiveness, campaign performance, and lead quality metrics.
Develop e

📌 Demand Generation Manager Gurugram
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