Role & responsibilities
Overall, Knowledge of Digital platform for marketing activities
Developing and executing content calendars.
Creating and nurturing social media communities
Staying updated about the latest social media trends.
Tracking helpful social media metrics
Creating and running effective social media marketing campaigns
Creating analytical reports on monthly/ quarterly/ half yearly/ yearly basis
Running ad campaigns on social media platforms
Lead generation on various SM platforms
Technical Knowledge of entire CPC activity
End to end SEO activity Keyword research, Content management
Research and implement search engine optimization recommendations.
Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
Develop and implement link building strategy
Work with the development team to ensure SEO best practices are properly implemented on newly developed code.
Work with editorial and marketing teams to drive SEO in content creation and content programming.
Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
Lead generation on google platform.
Tracking lead calls
Bidding on keywords
Creating or applying an ad structure
Targeting the right audience
Studying competitor data
Preferred candidate profile
Skills required:
Extensive knowledge of all digital and social media platforms and best practices
Robust multi-tasking skills
Ability to craft engaging content.
Ability to create effective social media marketing strategies and campaigns.
Other Requirements
More than 5 to 7 years experience in overall digital marketing
Experience in handling minimum and maximum budget on SMM & Advertising
Knowledge of Digital and App advertising
Should be well-versed with tools for analytics and AI etc.
Should be able to handle team of junior talent.
Digital & Tech savvy
Sho