Responsibilities:
Plan, execute and optimize campaigns across Google Ads, Meta Ads and LinkedIn Ads.
Drive qualified leads and optimize CPL, CPA, CPQL and Cost per Site Visit.
Monitor campaign KPIs, conversions, ROAS and provide performance insights.
Manage tracking and attribution using GA4, GTM, Meta Pixel, CAPI and Microsoft Clarity.
Coordinate with website agencies for landing pages, tracking, website updates and conversion optimization.
Manage social media content calendars and digital marketing initiatives.
Improve lead funnels, online customer journey and digital sales.
Leverage AI-powered marketing tools for campaign planning, reporting and optimization.
Coordinate with agencies for influencer/social media campaigns and performance monitoring.