The Marketing Executive will play a central role in driving high-quality, genuine leads for the company while simultaneously enhancing and maintaining the brand’s digital presence across online platforms. This position requires strategic planning, hands-on execution, and continuous monitoring of all marketing activities to support sales, improve lead quality, and contribute to long-term business growth.
Lead Generation & Performance Marketing

The core responsibility of this role is to execute and manage digital campaigns focused on delivering genuine, high-intent real estate leads. The executive will:
Run, monitor, and optimize paid campaigns across Meta (Facebook & Instagram Ads), Google Ads, and relevant digital platforms.
Build and execute targeted advertising campaigns tailored to different project categories such as luxury housing, mid-segment homes, recent launches, and inventory push requirements.
Analyze campaign data in detail, track CPL (Cost Per Lead), study user behavior, and continuously improve campaign performance to ensure cost-effective,



quality-driven results.
Ensure all incoming enquiries are authentic and high-intent, refining funnels and filtering mechanisms to reduce junk leads.
Collaborate closely with the sales team to understand the quality of leads, adjust targeting, optimize budgets, and align digital campaigns with real-time market and project needs.
Reporting & Analytics

Data-driven decision making is crucial in this role. The Marketing Executive will:
Prepare detailed weekly and monthly performance reports capturing lead count, lead quality, CPL, campaign-level costs, audience demographics, behaviour patterns, and website performance metrics.
Use insights from analytics to identify strengths, gaps, and improvement opportunities within campaigns.
Recommend and implement current strategies to enhance digital performance, improve conversion potential, and reduce wasted spend.
Website Management

The Marketing Executi

📌 Digital Marketing Specialist Airoli (India)
🏢 VASUDHA ENTERPRISES
📍 India