Educational Requirements:
MBA
6 Years in FMCG
3 years in Senior Leadership role
Job Description
Summary:
Ensure Distribution KPI's and achieve the budgeted Primary plan by training and driving the Channel Managers, ASEs, Promoters & Merchandisers in the given Cluster.
Description:
Enable the Sales Team to achieve budgeted revenue and distribution targets.
Drive 95% numerical distribution with improved width, depth, Bill Cut and Line Cut.
Monitor Distributor Scorecards to improve distribution efficiency and productivity.
Develop and execute GTM plans and support successful current product launches.
Coach and train ASMs/ASEs to achieve sales and distribution goals.
Analyse secondary sales and drive category-wise growth across outlet segments.
Coordinate trade promotions and monitor their effectiveness.
Drive effective use of Bizom/DMS for stock and sales visibility.
Develop action plans to improve Red Geographies and convert them into Green.
Skills
Leading & Engaging the Sales team
Advanced Negotiation
Sales Strategy Development
Financial Acumen
Competencies
Decision Making
Performance Management
Team Management
Market Analysis