Role & responsibilities
Plan, set up, manage and optimise Meta advertising campaigns across Facebook and Instagram.
Manage multiple client ad accounts and campaigns simultaneously.
Develop campaign strategies based on client objectives, budgets and target audiences.
Manage campaigns across leads, sales, website conversions, traffic, engagement and awareness objectives.
Conduct audience research, targeting, retargeting and lookalike audience strategies.
Monitor and optimise CPL, CPA, ROAS, CTR, CPC, CPM and conversion rates.
Manage campaign budgets and continuously optimise spend based on performance.
Conduct A/B testing across creatives, copy, audiences, placements and campaign structures.
Work closely with the content and design teams to recommend creatives based on campaign performance.
Set up and troubleshoot Meta Pixel, conversion tracking and events.
Analyse campaign performance and prepare explicit monthly client reports.
Identify underperforming campaigns and proactively implement improvements.
Stay updated with Meta Ads platform changes,



advertising policies and new campaign features.
Communicate campaign performance, recommendations and next steps clearly to the internal team and clients when required.

Preferred candidate profile
2+ years of hands-on experience managing Meta Ads campaigns
Proven track record of results with past campaigns and ability to showcase performance/case studies
Robust understanding of ROAS, CPL, CPA, CTR, CPC and conversion optimisation
Experience managing campaigns across lead generation, e-commerce and service-based businesses
Confident with Meta Ads Manager, Pixel, Events Manager and conversion tracking
Tech-savvy and comfortable learning new advertising, analytics and AI tools
Robust analytical and problem-solving skills with a performance-driven mindset
Able to manage multiple client ad accounts and budgets simultaneously
Agency experience is preferred
Proactive and able to indepen

📌 Performance Marketing Executive Meta Ads Chennai (India)
🏢 Social Connexions
📍 India