Key Responsibilities
Own the end-to-end social media strategy across LinkedIn, YouTube, and the company website, aligned to business and sales goals.
Plan and execute LinkedIn content: thought leadership posts, case studies, carousels, employee advocacy, and executive ghostwriting.
Manage LinkedIn Ads/Sponsored Content and ABM campaigns in coordination with the growth/paid team
Build and manage YouTube content strategy: product demos, explainer videos, webinars, testimonials optimised for SEO and discoverability.
Repurpose long-form video into shorts/reels and cross-post across channels for maximum efficiency.
Ensure the website acts as the central conversion hub; coordinate landing pages, UTM tracking, and lead capture with web/dev teams.
Maintain a content calendar aligned with product launches, industry events, and campaign timelines.
Track and report channel KPIs (engagement, lead quality, watch time, conversions) and tie performance to pipeline/revenue




Collaborate closely with sales, product marketing, and design/video teams to ensure consistent messaging and asset delivery.
Stay ahead of platform algorithm updates and emerging B2B content formats.

Requirements
3 to 5 years of experience in social media management, preferably in a B2B OR agency setting.
Proven track record of growing LinkedIn presence and driving measurable leads
Working knowledge of YouTube SEO, video content planning, and analytics
Robust understanding of B2B buyer journeys and ABM concepts
Hands-on experience with LinkedIn Campaign Manager, Google Analytics, and scheduling tools (Hootsuite/Buffer/etc.)
Excellent written communication and content editing skills
Ability to work cross-functionally with sales and product teams

📌 Social Media Manager Noida
🏢 GoBallyhoo Brand Solutions
📍 Noida