Job Description:

Role Objective:

To own end-to-end marketing and direct demand generation for mandate projects—including launch readiness, sustenance activation, agency management, digital performance marketing, offline activation, CRM integration, and brand communication—ensuring targeted lead flow, optimized CPLs, and improved site-to-booking conversions. This is a hands-on leadership role, not a coordinator role.

Reports To: Director

Team Size: 1 direct report (Marketing Executive) + agency/vendor ecosystem

Experience Required: 6–10 years (minimum 4 years in real estate marketing)

Core Accountability Areas:
Marketing Strategy & Launch Readiness—
Build project-level GTM positioning, hero messaging & target customer cohorts
Prepare launch marketing plan, COS plan, timelines, war-room checklists
Coordinate with BD team for support/sales readiness
Ensure zero-slip execution by planned launch dates
Creative & Content Ownership-
Lead creative brief development and approvals
Manage brochures, hoardings, print ads, radio scripts, digital assets,



landing pages
Ensure brand consistency across Company
Review agency output (quality, timelines, cost efficiency)
Digital & Performance Marketing-
Run or supervise Meta, Google & LinkedIn campaigns
Optimize CPL, MQL, SV, and booking-level metrics
Weekly dashboards on: 1. Lead quality 2. CPL vs. benchmark 3. CP vs direct mix 4. Micro-market insights
Direct Lead Enablement—
Drive direct walk-ins through digital and offline.
Own funnel: Lead → SV → Booking
Build and manage internal lead scoring & routing rules
Work with closures team to improve conversion
Offline & BTL Activations-
Plan & execute: 1. Canopy activations 2. Corporate connects 3. RWA campaigns 4. Mall activations 5. Weekend micro-events
Vendor negotiation & execution control
Outdoor & Radio Media Planning-
Evaluate and recommend OOH, bus shelters, highway media
Manage cost, GRP planning, footprint selec

📌 Agm – Marketing Pune
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