The Director of Marketing Effectiveness will play a pivotal role in steering the team's strategic & operational direction. Key responsibility is to take complete ownership of the overarching insights and analysis discipline within the practice. This expertise is critical for fostering collaboration across diverse channels, ensuring a cohesive and strategic response to meet our client’s marketing objectives.
Job Description:
Key Responsibilities:
Execute Strategic Roadmap:
Aid in executing a comprehensive strategic roadmap for marketing effectiveness.
Incorporate methodologies like marketing measurement, simulation/forecasting, and scenario planning.
Drive tangible business outcomes through a well-defined and actionable strategy.
Harmonize Online and Offline Channel Performance:
Leverage marketing analytics to seamlessly harmonize online and offline perspectives of channel performance.
Utilize MMM, MTA, test & control methodologies to present a unified, cross-channel view of marketing performance and attribution.




Derive actionable insights to inform strategic decision-making.
Client Data Acquisition:
Facilitate clients in acquiring essential data for ROI analyses.
Ensure a thorough understanding of client needs and goals to tailor data acquisition processes accordingly.
Collaborate with the Media Team:
Collaborate closely with the Media team to craft cross-channel measurement plans and KPIs.
Consider business nuances like campaign objectives (e.g., performance vs. awareness) to ensure effective measurement strategies.
Drive Evolution of Measurement Practices:
Propel the evolution and acceleration of measurement practices.
Introduce cutting-edge test designs to ensure continual learning and adaptation to industry shifts.
Refine and Enhance Analytics Models:
Continuously refine and enhance marketing analytics and optimization models.
Work closely with the data science team to adapt models to shifts in the business landscape.

📌 Director Media Effectiveness Bengaluru (India)
🏢 dentsu
📍 India