Responsibilities & Key Deliverables
Sales & Collection
Set target for the dealer/retailer after taking into account capacity to sell as well as total sale last year
Achieve month-on-month sales and collection plan
Administer collection schemes/cash discounts to dealers/retailers to ensure that outstanding is recovered as per policy
Channel Mgmt
Identify financially sound channel partners (A&B;) by observing the companies they are associated with, the current outstanding in the market, their debtor days, yearly turnover, their market feedback, credit or cash party, etc.
Propose appointment of current channel partner to RM post satisfactory analysis
Complete channel appointment by April end for Kharif season and October end for Rabi season
Showcase the value in the product portfolio to recent dealers/retailers by involving them in demonstrations/farmer meetings
Explain, clarify and enforce business policy amongst all dealers/retailers so as to ensure alignment amongst all stakeholders
Monitor liquidation of products as against payment received from customers.




Ensure that 70% of budgeted sales comes from super league dealers
Motivate super-league dealers to increase sales by showcasing value in our product portfolio
Demand Generation
Finalise the placement of FDOs at respective dealers/distributors as per the crop and gold category products planning. Ensure FDO productivity by tracking FDO performance (liquidation) on weekly basis.
Ensure proper utilization of promotional budget through the right and judicious use of posters, banners, leaflet distribution at high impact/high visibility areas
Prepare well thought out route map covering key villages and retail outlets for self and FDO as well.
Conduct and train FDOs on how to organize an effective farmer meeting at villages
Conduct and train FDOs on how to engage in an effective product demonstration to farmers
Conduct product demonstrations by self and farmer meetings/month consisting of

📌 Area Sales Manager Suryapet (India)
🏢 Mahindra Summit Agriscience
📍 India