Plan, execute, and optimize performance marketing campaigns across Meta Ads, Google Ads, YouTube, and other digital platforms.
Develop data-driven strategies for lead generation, customer acquisition, revenue growth, and ROAS improvement.
Manage complete campaign lifecycle — research, planning, setup, execution, optimization, scaling, and reporting.
Conduct audience research, competitor analysis, keyword research, and campaign segmentation.
Create and manage Meta Ads campaigns including Lead Generation, Sales, Traffic, Engagement, and Conversion campaigns.
Create and manage Google Ads campaigns including Search, Display, Performance Max, YouTube, and remarketing campaigns.
Monitor key metrics including CPL, CPA, CAC, CTR, CPC, CPM, CVR, ROAS, and revenue.
Continuously perform A/B testing of creatives, ad copies, audiences, landing pages, offers, and campaign structures.
Identify underperforming campaigns and implement optimization strategies to reduce acquisition costs and improve conversion rates.




Scale profitable campaigns while maintaining target CPA/CPL and ROAS.
Work closely with the creative, content, design, sales, and web development teams to improve campaign performance.
Develop briefs for ad creatives, videos, UGC, landing pages, and promotional campaigns based on performance data.
Track and analyze the complete marketing funnel, from ad impression to lead, qualified lead, sale, and revenue.
Implement and monitor Meta Pixel, Conversion API, Google Analytics, Google Tag Manager, conversion tracking, and remarketing audiences.
Analyze lead quality and coordinate with the sales team to identify gaps between lead generation and actual revenue.
Prepare weekly and monthly performance reports with actionable insights and recommendations.
Manage advertising budgets and ensure productive allocation of spend across campaigns and platforms.
Stay updated with changes in Meta Ads, Google Ads, AI marketing tools, tracking technologies, a

📌 Performance Marketing Executive Rajouri Garden
🏢 Oh Puhleeez Digital Marketing Solutions
📍 Rajouri Garden