Performance Marketing
Plan, execute, and optimize paid marketing campaigns across:
Google Ads
Meta Ads (Facebook & Instagram)
YouTube Ads
LinkedIn Ads (if required)
Monitor campaign performance and ensure maximum ROI/ROAS.
Manage budget allocation and daily campaign spending.
Lead Generation & Sales Growth
Generate quality leads for jewellery collections, exhibitions, and online inquiries.
Drive website traffic, conversions, and online sales through paid campaigns.
Create audience targeting strategies based on demographics, interests, and customer behavior.
Analytics & Reporting
Track campaign KPIs using:
Google Analytics
Meta Business Suite
Google Tag Manager
Search Console
Prepare weekly/monthly performance reports with actionable insights.
Analyze customer acquisition cost (CAC), conversion rates, and ad performance.
Content & Creative Coordination
Coordinate with graphic designers and content teams for ad creatives, videos, and campaign materials.
Suggest engaging campaign ideas for festive collections, launches, offers, and promotions.
SEO & Website Optimization
Support SEO activities to improve website visibility and organic traffic.
Coordinate with website developers for landing page optimization and conversion tracking.
Market Research
Monitor competitor marketing strategies and jewellery industry trends.
Identify current growth opportunities and digital platforms.
Required Skills:
Strong hands-on experience in Google Ads and Meta Ads.
Knowledge of Pixel integration, conversion tracking, and remarketing.
Understanding of e-commerce marketing and lead generation strategies.
Experience in handling campaigns for luxury/fashion/jewellery brands preferred.
Robust analytical and reporting skills.
Valuable communication and coordination abilities.
Qualification
Bachelor’s degree in Marketing, Digital Marketing, Business, or related field.
Certifications in Google Ads / Meta Ads will be an added advantage.