Job Responsibilities
Plan, execute, and optimize mobile app install campaigns.
Manage Meta (Facebook & Instagram) Ads and Google App Campaigns (UAC/AC).
Drive app downloads, user acquisition, and user engagement.
Optimize campaign performance by improving CPI, CPA, CAC, and ROAS.
Monitor campaign performance and prepare reports.
Create and test ad creatives, audiences, and campaign strategies.
Collaborate with the design and development teams to improve campaign performance.
Stay updated with app marketing trends and implement growth strategies.
Requirements:
Minimum 2 years of hands-on experience in Mobile App Performance Marketing (mandatory).:
Proven experience running app install campaigns.
Solid knowledge of Meta Ads and Google App Campaigns.
Experience optimizing campaigns for app downloads and user acquisition.
Strong analytical and problem-solving skills.
Valuable communication and teamwork skills.
Preferred Skills
App Store Optimization (ASO)
Firebase Analytics or AppsFlyer
A/B Testing
User Retention & Re-engagement Campaigns
Influencer Marketing (preferred)
Updated Resume
Details of mobile app campaigns handled
Apps promoted (Google Play Store / App Store links, if available)