BINAZY PVT LTD
Job Description_

Performance Marketing Specialist

Department:Marketing

Location:India

Employment Type:Full-Time

Role Overview

Key Responsibilities
Plan, execute and optimise paid ad campaigns across Google Ads, Meta Ads and other platforms.
Own end-to-end SEO — on-page, off-page and technical — to grow organic traffic and rankings.
Conduct keyword research, competitor analysis and content-gap analysis.
Write and optimise SEO content, ad copy, landing pages and other marketing material.
Track, measure and report on campaign performance using GA4, Search Console and ad dashboards.
Continuously improve ROAS, CPL, CTR and conversion rates through testing and optimisation.
Manage budgets efficiently and scale campaigns that perform.
Stay current with algorithm updates, ad platform changes and marketing trends.

Requirements:
2+ years of hands-on performance marketing experience in SEO and paid advertising.




A solid portfolio with clear evidence of results (traffic growth, rankings, ROAS, conversions).
Proven ability to run and scale profitable ad campaigns (Google, Meta, etc.).
Solid SEO knowledge across on-page, off-page and technical SEO.
Strong content-writing skills — able to write SEO articles, ad copy and landing-page content.
Proficiency with GA4, Google Search Console, Google Ads, Meta Ads Manager and SEO tools (Ahrefs, SEMrush, etc.).
Analytical mindset with the ability to turn data into actionable decisions.

Nice to Have
Basic knowledge of HTML/CSS and landing-page builders.

What We Offer
Ownership of marketing performance and real impact on business growth.
Budget and freedom to test, learn and scale what works.
A cooperative team and prospects to grow into a leadership role.

Pay: ₹15,000.00 - ₹30,000.00 per month

Work Location: In person

📌 Performance Marketing Specialist + Seo Specialist Kakori (India)
🏢 Binazy
📍 India