The CX optimization expert position is a client-facing role, requiring deep business knowledge combined with a flare to tease out insights from digital/web analytics data to drive key business metrics and personalization.
To work with clients and, internal sales/solution teams and technical consultants to understand client's unique business requirements, guide technical consultants and help clients achieving their strategic goals (primarily related to their digital strategy).
Requirements:
Responsibilities:
Gain an in-depth knowledge of a client's website architecture, online business model, and online marketing strategy
Help narrow down problem statements for the client through research of client website, financial reports, client interviews and industry insights
Help Prioritize issues, use cases and analysis based on impact and feasibility.
Make recommendations based on analysis and industry driver to impact customer’s digital strategy
Gather, document and help form/guide client business requirements, key performance indicators and other functional requirements
Support internal technical consultants, client's developers and third parties throughout the implementation process from a business perspective
Support clients in their reporting, dash-boarding and ad-hoc analysis requirements
Use web analytics tools like Adobe Analytics, Google Analytics (GA4), Adobe Target, Optimizelyand other tools like Excel to derive insights out of omni-channel digital data based on client’s reporting, testing, personalization & ad-hoc analysis requirements
Identify customer pain points and ideation for improving user engagement on digital channels
Identify key business impacting use cases, prioritize them and build a roadmap of the use cases. and also support to set up campaig
📌 Cx Optimization Lead Gurugram (India)
🏢 Weekday`
📍 India
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