Job description:
Work Mode: Work From Office
Employment Type: Full-Time
Experience Level: Senior (3+ years preferred)

Role Overview

We are seeking a Content Strategist to own the strategic direction, content decision-making, and performance outcomes of our social media presence. This role is not execution-focused; it is strategy-led and authority-driven, ensuring that every piece of content serves a explicit purpose and achieves measurable attention and retention.

This position acts as the final decision-maker on content structure, hooks, storytelling, and posting readiness, working closely with editors and internal teams.

Key Responsibilities
Define the content strategy and narrative direction across social media platforms
Review raw content and determine:
What content should be published
What should be removed or restructured
Why each piece of content exists
Identify and protect hooks, retention points, and payoffs within content
Provide clear editorial guidance, including:
Cut maps
Do-not-cut elements




Structured direction to editing teams
Ensure platform-native content thinking based on attention, clarity, and retention
Maintain authority over content decisions while collaborating with editors and marketing teams
Evaluate content performance and refine strategy based on audience behavior
Maintain consistency in messaging while prioritizing performance over aesthetics

Required Competencies (Non-Negotiable)
Strong pattern recognition developed through hands-on publishing experience
Deep understanding of platform behavior, including:
First-second hooks
Retention curves
Rewatch value
Loopability
Ability to assess raw footage and instantly identify:
Key moments
Retention risks
Core message
Proven ability to make decisive content judgments, including withholding weak content
Solid communication skills to provide exact, actionable direction to editors

Experience & Qualifications
5+ yea

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