We’re looking for a sharp, data-obsessed Performance Marketer who can drive acquisition, conversion

and retention end-to-end for Allter.

You’ll lead the performance marketing roadmap, strengthen our Shopify experience, unlock growth levers across marketplaces and quick-commerce channels and scale revenue profitably. If you love experimentation, numbers and identifying growth prospects : this role is for you.

Responsibilities:
Performance Marketing
Own and scale paid acquisition across Meta, Google, YouTube, and emerging growth channels
Drive revenue & ROAS through rigorous testing of audiences, creatives, copies, and funnels
Manage monthly marketing budgets across platforms while balancing efficiency and scale
Develop seasonal and BAU performance calendars aligned with launches, campaigns, and key sales moments

E-commerce & Shopify Growth:
Optimize website conversion through landing pages, PDP improvements, UGC integration, and A/B testing
Collaborate on merchandising, bundles, offers, and subscription programs to improve AOV & LTV




Improve customer journey analytics through heatmaps, flow tracking, drop-off analysis, and basic SEO hygiene
Support growth across marketplaces and quick-commerce platforms

Analytics & Reporting
Deep dive into KPIs including CAC, ROAS, CVR, CTR, Retention, LTV, and Gross Margins
Build dashboards, reports, and cohort analyses to track funnel performance and customer behavior
Present weekly growth insights, experiments, and action plans to leadership

Requirements:
Minimum 3 years of experience in D2C, performance marketing, or e-commerce growth roles
Proven ability to manage and optimize paid media spends at scale
Strong expertise in Meta Ads, Google Ads, Shopify analytics, and attribution tracking
Robust analytical mindset with hands-on experience interpreting growth data and customer behavior
Bias for action with robust ownership and experimentation mindset
Prior experience in D2C baby care, bea

📌 Performance Marketing Manager Delhi
🏢 allter
📍 Delhi