Key ResponsibilitiesPerformance Marketing
Plan, execute, and optimize paid campaigns on Meta (Facebook & Instagram) and Google Ads.
Manage campaign budgets and maximize Return on Ad Spend (ROAS).
Conduct A/B testing for creatives, landing pages, and ad copies.
Monitor campaign performance and optimize based on KPIs.
Search Engine Optimization (SEO)
Perform keyword research and competitor analysis.
Implement on-page and off-page SEO strategies.
Improve website rankings and organic traffic.
Conduct technical SEO audits and coordinate with the development team.
Social Media Marketing
Develop and execute social media strategies across multiple platforms.
Plan and manage content calendars.
Coordinate with designers for creatives and marketing assets.
Increase engagement, followers, and brand awareness.
Analytics & Reporting
Track campaign performance using Google Analytics 4 (GA4), Google Search Console, and Meta Business Suite.
Prepare weekly and monthly performance reports.
Analyze user behavior and identify optimization prospects.
Lead Generation
Plan and execute lead generation campaigns.
Optimize landing pages for higher conversion rates.
Improve Cost Per Lead (CPL) and conversion metrics.
Content & Branding
Collaborate with the content and design teams.
Optimize website content for SEO.
Support branding and promotional campaigns.
Required Skills:
Meta Ads Manager
Google Ads
Google Analytics 4 (GA4)
Google Search Console
Search Engine Optimization (SEO)
Social Media Marketing
Performance Marketing
Content Marketing
Landing Page Optimization
Conversion Rate Optimization (CRO)
Keyword Research
Competitor Analysis
Marketing Automation
Basic HTML/CSS knowledge (preferred)
Preferred Qualifications
Bachelor's degree in Marketing, Business, or a related field.
Google Ads Certification (preferred)
Meta Blueprint Certification (preferred)
Experience