Job Description

Description

Amazon Fashion is one of the largest and fastest-growing businesses within Amazon India. Fashion is also one of the most energetic and competitive categories in e-commerce, requiring continuous innovation across customer acquisition, traffic generation, engagement, and retention.

We are seeking an analytical, customer-obsessed, and highly entrepreneurial Marketing Manager to own one of the most critical functions within the category - Growth & Traffic for Amazon Fashion.

The ideal candidate will combine solid analytical skills with exceptional execution capabilities, thrive in ambiguity, influence large cross-functional teams, and demonstrate a relentless bias for action. This role requires deep understanding of customer behavior, traffic channels, marketing experimentation, and performance measurement.

Key job responsibilities

Traffic Ownership & Growth Strategy
Own end-to-end topline traffic growth for Amazon Fashion, including customer visits (RCVs), glance views (GVs) and share of site growth.




Serve as the category advocate with central marketing teams.
Develop quarterly and annual growth plans, identifying key traffic opportunities, risks, and investment priorities.
Develop traffic strategy and own execution plans for High Velocity Events, including central sale events (ARTs) and category specific tier-1 events (eg- Wardrobe Refresh Sale).
Own category marketing investments across performance marketing, sale events, customer promotions, and emerging growth channels, continuously optimizing ROI and business outcomes.

Traffic Channel Optimization
Build deep expertise across all traffic-driving mechanisms, including internal and external traffic channels.
Identify and scale high-impact traffic drivers while continuously optimizing channel efficiency and effectiveness across paid channels like Associates, Paid Search, Paid Social, messaging channels etc.
Partner with channel owners to influence roadmap, improve cust

📌 Growth Marketing Manager, Amazon Fashion Bengaluru
🏢 Amazon Filters
📍 Bengaluru