Job Description

Description

Role Summary

As a Senior Brand Manager on the XCM team, you will own end-to-end marketing strategy and execution for high-visibility campaigns. You will partner with cross-functional teams including media, creative, insights, and business stakeholders to develop integrated marketing plans that deliver measurable business impact. This role requires a self-starter who can identify opportunities, set initiatives, and operate with minimal oversight at the director/VP level

Key job responsibilities

Key Responsibilities
Define and lead marketing strategy for assigned campaigns/programs, ensuring alignment with broader XCM portfolio objectives and business goals
Develop integrated communication briefs (ICBs) informed by customer insights, business problems, and objectives
Partner with media, creative, and production teams to oversee creative development and campaign execution across channels (TV, digital, OOH, social, etc.)
Own experimentation roadmaps to unlock new insights and optimize campaign performance against KPIs




Analyze campaign performance data, conduct deep dives, and translate findings into actionable recommendations
Produce strategic narratives, documents, and presentations for director/VP-level reviews (6-pagers, QBRs, etc.)
Drive cross-functional alignment with business teams, central marketing teams, and external agency partners
Identify and propose current marketing segment opportunities and scalable processes
Manage and optimize marketing investment to deliver against business objectives (RCV, OPS, customer acquisition)

About The Team

About XCM

The XCM team ensures that our mass communications deliver the right message, at the right time, to the right customers whilst driving our business forward. We proactively plan to address recent marketing segment prospects, react to unforeseen challenges, and partner with internal and external creative and media teams to align plans against communication briefs and

📌 Senior Brand Manager, In Plx Bengaluru
🏢 Amazon Filters
📍 Bengaluru