Department: Central Growth Marketing

Role Summary

We are looking for a detail-oriented and data-driven Digital Marketing Sr.
Executive with hands-on experience in campaign execution, dashboard analytics,
and performance reporting. The ideal candidate should be comfortable managing
multiple platforms and contributing actionable inputs to enhance campaign
performance and ROI.

Key Responsibilities
End-to-end execution of digital marketing campaigns across Meta, Google,
Programmatic, and other relevant platforms
Monitor daily campaign performance, flag anomalies, and suggest data-backed
optimization strategies
Work closely with the strategy and creative teams to ensure alignment of
messaging, audience targeting, and campaign goals
Build and maintain performance dashboards; analyze metrics like CTR, CVR,
ROAS, CPL, CPA, etc.
Prepare weekly/monthly reports with insights and recommendations for
continuous improvement
Support in A/B testing for creatives, audiences, landing pages, and bidding
strategies
Assist in setting up campaigns including targeting, budgeting,



UTM
tracking, and QA.

Requirements
2+ years of hands-on experience in digital campaign management (internships
can be considered if extensive and relevant)
Proficient in Meta Ads Manager, Google Ads, Google Analytics, and
dashboarding tools (e.g., Data Studio, Excel)
Certification in Meta/Google Ads is a plus
Previous experience in a digital agency, in-house digital team, E-com or
D2C brand preferred
Solid understanding of campaign metrics, media planning, and optimization
levers
Ability to identify trends, problems, and opportunities in campaign data
and act on them quickly
Comfortable working in a fast-paced, target-driven workplace
Solid communication skills with a collaborative approach to working with
multiple teams.
Should be well-versed with the latest digital marketing trends, platform
updates, and emerging industry best practices

Good to Have
An interest in l

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