We are seeking an experienced PPC/Adwords Manager to join our marketing team. The ideal candidate will be responsible for managing and optimizing our pay-per-click advertising campaigns to maximize ROI. This role requires a strategic thinker with solid analytical skills and a deep understanding of PPC platforms.
Responsibilities:
Plan, execute, and optimize PPC campaigns across various platforms (Google AdWords, Bing, etc.).
Monitor and analyze campaign performance to ensure objectives are met.
Conduct keyword research and develop ad copy to improve ad relevance and quality score.
Collaborate with the marketing team to align PPC strategies with overall marketing goals.
Provide regular reports and insights on campaign performance to management.
Manage and adjust budgets to maximize ROI.
Conduct A/B testing of ad copy and landing pages to improve conversion rates.
Stay updated with the latest trends and changes in PPC and SEM.
Requirements
Requirements:
5+ years of experience in PPC/Adwords management.
In-depth knowledge of Google AdWords and other PPC platforms.
Solid analytical skills and proficiency in using analytics tools such as Google Analytics and Google Data Studio.
Excellent communication and project management skills.
Ability to work under tight deadlines and manage multiple campaigns simultaneously.
Experience with keyword research tools like Google Keyword Planner, SEMrush, and Ahrefs.
Proven track record of managing successful PPC campaigns and improving ROI.
Solid understanding of A/B testing methodologies.
Google Ads and Google Analytics certifications are a plus.
Skills Required:
Google AdWords Expertise: Proficient in setting up, managing, and optimizing Google AdWords campaigns.
Other PPC Platforms Knowledge: Experience with Bing Ads, Facebook Ads, LinkedIn Ads, and other PPC platforms.
Keyword Research