We are seeking a Senior Email Marketing Specialist with 5–6 years of experience and at least 2 years of robust, hands-on expertise in Dotdigital. The role involves building and optimizing lifecycle campaigns, automation programs, omnichannel journeys, segmentation, and reporting for B2C & B2B brands. You will drive revenue through data-led email strategies and deep platform integrations. Experience with Klaviyo, Mailchimp, or HubSpot is a plus, but Dotdigital expertise is mandatory.

Key Responsibilities:

Strategy & Planning
Build and optimize lifecycle journeys: welcome, retention, re-engagement, post-purchase, loyalty.
Create omnichannel strategies across Email, SMS, Web Push & WhatsApp.
Own the lifecycle roadmap for assigned brands.

Execution & Campaign Management
Build, test, and launch campaigns and automated flows.
Use energetic personalization, segmentation, and scoring.
Maintain campaign calendars and run A/B tests.

Data, Segmentation & Integrations
Use Dotdigital’s RFM models, segment builder, and data syncing.




Work with integrations (Shopify/Magento/BigCommerce/CRM/APIs).
Maintain list hygiene and follow deliverability best practices.

Analytics & Optimization
Track performance: OR, CTR, CVR, revenue attribution, ROI.
Improve inbox placement & sender reputation.
Deliver performance insights and recommendations.

Collaboration & Leadership
Work with design, content, and development teams.
Mentor junior team members.
Participate in client calls and strategy reviews.

Skills & Requirements:

Must-Have
5–6 years in email marketing.
Minimum 2 years dedicated Dotdigital experience.
Robust automation, segmentation & personalization skills.
Positive understanding of eCommerce or B2B journeys.
Basic–intermediate HTML email editing.
Solid grasp of deliverability and performance analytics.

Nice-to-Have
Experience in Klaviyo, HubSpot, Mailchimp, or Braze.
Knowledge of SMS, WhatsApp & omnichannel journeys.
Experience with C

📌 Marketing Automation Expert Noida (India)
🏢 Ebizon
📍 India