Own and scale growth across email, digital, events, and current initiatives using AI. This role goes beyond campaignsâit's about building intelligent systems that drive pipeline and revenue.
What Youâll Do
· Design AI-powered EDM and lifecycle journeys (drip, nurture, re-engagement)
· Leverage Zoho Campaigns + CRM for automation and personalization
· Run A/B and multi-variant testing for continuous optimization
· Segment audiences using behavioral, firmographic, and engagement data
Growth Expansion (Events, Digital, Current Initiatives)
· Plan and execute event-led growth (webinars, roundtables, field events)
· Create integrated journeys: pre-event â during â post-event nurturing
· Drive digital campaigns across paid, organic, and inbound channels
· Experiment with current growth levers (AI tools, outbound automation, GTM experiments)
· Collaborate with SDR/ABM teams for pipeline acceleration
Performance & Metrics
· Own metrics: Open Rate, CTR, Conversion, Pipeline Contribution
· Use AI tools for insights, forecasting, and optimization
· Translate data into clear, actionable growth strategies
What You Bring
· 2â5 years in B2B marketing (EDM / Digital / Growth)
· Hands-on with Zoho Campaigns; Mailchimp/HubSpot is a plus
· Strong understanding of automation, segmentation, and testing
· Exposure to AI tools for marketing workflows and content
Success Metrics (First 90 Days)
· Launch of AI-driven journeys and campaigns
· Improvement in engagement and conversion metrics
· Contribution to qualified pipeline and revenue
Work at the intersection of Cloud and Generative AI and build growth engines that scale.