Company Introduction

Codebase is a young software services company with a outstanding pool of tech-savvy developers. We started in the spring of 2018, and have been growing aggressively. We are located in Pune, India, and serve software product companies across the globe; focusing on enterprise SaaS, eCommerce, cloud, and application development.

Codebase is looking for a creative, strategic, and growth-focused Marketing Qualified to help strengthen our global brand presence, generate qualified leads, and communicate the value of our engineering and AI capabilities to startups and enterprise clients.

The ideal candidate will have experience in B2B & SaaS technology marketing, content strategy, digital campaigns, and brand positioning within software services or IT consulting industries.

Key Responsibilities:
Develop and execute B2B marketing strategies aligned with business goals
Create compelling content for websites, social media, email campaigns, case studies, and sales collateral
Build and manage digital marketing campaigns across LinkedIn, Google, and other channels




Drive inbound lead generation and support outbound marketing initiatives
Collaborate with leadership, sales, and engineering teams to position Codebase’s services effectively
Manage and improve the company’s online presence and brand messaging
Conduct market research and competitor analysis to identify growth opportunities
Track campaign performance and optimize based on KPIs and ROI
Support employer branding and recruitment marketing initiatives
Coordinate webinars, events, and partnership marketing activities

Requirements:
Bachelor’s degree in Marketing, Business, Communications, or related field
3+ years of experience in B2B marketing, preferably in software services or technology companies
Solid understanding of digital marketing, SEO, content marketing, and social media strategy
Excellent written and verbal communication skills
Experience with CRM and marketing

📌 Marketing Executive Pune
🏢 Codebase
📍 Pune