Content & Social Media Strategist — Beacon

Location: Hyderabad (In office)
Experience: 3–5 years
Reports to: Head of Marketing

Beacon is scaling its content and social media presence to drive brand awareness, generate qualified leads, and build a loyal audience. We’re looking for a Content and Social Media Strategist who thrives in B2B SaaS, is passionate about storytelling, and knows how to turn content into a growth engine.

Key Responsibilities

Build and Own Content Strategy
Develop and execute a comprehensive content strategy aligned with business goals (traffic, MQLs, sales enablement, customer retention).
Define content KPIs and regularly report on performance, using insights to iterate and improve.

Lead Content Planning Across the Funnel
Plan and manage content for every stage: blogs, gated assets, landing pages, case studies, and social channels (LinkedIn, Reddit, X).
Maintain and optimize a content calendar, ensuring consistent publishing and cross-channel alignment.

Scale Content Creation with AI




Identify trending topics and audience interests using analytics and AI tools.
Leverage AI (Perplexity, Claude, ChatGPT) for ideation, drafting, and scaling content production.

Social Media Strategy & Execution
Build and scale Beacon’s LinkedIn presence, crafting posts that engage B2B audiences and drive brand affinity.
Create and distribute high-quality, curiosity-driven content that makes people fall in love with Beacon.
Monitor and respond to audience engagement, fostering community and brand advocacy.

SEO & Growth
Develop SEO-driven content strategies to rank #1 for target keywords and phrases, including those relevant to LLMs.
Use content as a lever for growth, not just visibility—drive measurable impact on lead generation and pipeline.

Collaboration & Enablement
Work cross-functionally with product, sales, and customer success to align content with business initiatives.
Enable sales and customer teams with relevant assets and m

📌 Content & Social Media Strategist — Beacon Hyderabad
🏢 NextHire
📍 Hyderabad