Position Title: Brand Lead, Out-of-home (Food Service & QSR)

Position Type: Regular - Full time ​

Requisition ID: 42464

Brand Lead, Out-of-home (Food Service & QSR),

Marketing

Gurugram

In every role, McCainers are ambitious, curious, and passionate about creating exceptional work experiences - together. With a customer-first mindset, we make doing business with McCain easy.

About the role.

What you’ll be doing.
Brand Commercial Strategy & Portfolio Management
Develop and execute the short & long-term OOH brand strategy aligned with overall business, consumer & customer objectives
Drive value, volume, profitability and share growth across QSR, HoReCa, and Food Service channels
Lead annual operating plan (AOP) and brand roadmap – monitor business performance vs forecast
Translate business goals into marketing calendar across category activations, occasions and NPDs
Identify and build long-term growth platforms within key accounts
Own channel-specific P&L; levers including pricing strategy, portfolio mix, and margin optimization




Manage & optimize media and marketing budget for delivering effective ROI and efficiency to maximize business output
Working closely with Sales and Trade marketing team to deliver execution excellence
Key Account Activation & Partnerships
Partner with Key Account Managers & Trade Marketing to design and deliver tailored activation plans for top accounts
Partner in building joint business plans (JBPs) with strategic QSR & HoReCa partners
Lead strategy on menu integration, visibility, and in-store activation initiatives
Strengthening McCain’s position as a strategic food solutions partner
Campaigns & Demand Generation
Conceptualize and execute channel-relevant occasion campaigns to drive demand for frozen category & our portfolio along with brand salience
Lead B2B and B2B2C marketing initiatives across touchpoints including on-ground, events & digital, by working along with trade marketing and digital team

📌 Brand Lead, Out Of Home Gurugram
🏢 Mccain Foods
📍 Gurugram