Role Summary: Digital Marketing- Sr. Executive
Digital marketing executives oversee the online marketing strategy for the organization. They plan and execute marketing campaigns and designs that promote a company’s brand and maintain & supply content for the organization’s website. In addition, they engage with the public through social media and ensure visitor flow to digital sites. Digital marketing executives analyze and report on visitor data and devise current ways to market products.

What would the work Entail:
Plan and execute all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns
Building and maintaining the company’s social media presence
Measure and report performance of all digital marketing campaigns and assesses against goals (ROI and KPIs)
Identify trends and insights and optimize spending and performance based on the insights.
Brainstorm current and creative growth strategies through digital marketing
Plan and execute measured experiments and improve conversion rates




Collaborate with internal teams to create landing pages and optimize the user experience
Utilize robust analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
Identify critical conversion points and drop-off points and optimize user funnels
Collaborate with agencies and other vendor partners for relevant campaigns
Update & evaluate emerging technologies and its implementation.
Provides thought leadership and perspective for adoption where appropriate
Creating and participating in content ideas.
Implement strategies to build organic & inorganic
Track marketing performance and return on investment and maintain daily, weekly and monthly reports for management.
Make reports on competition and their analysis.
Source advertising opportunities and place adverts in the press or on the radio or on the social media
Work closely with in-house or external creative agencies to de

📌 Sr Executive Mumbai (India)
🏢 Crimson Interactive
📍 India