Purpose :

Implement and monitor policies to achieve targeted sales, improve market share on sustainable basis. Provide ongoing technical and sales service to Channel partners & end customers. Identify market trends & opportunities; negotiate contracts with the aim of maximizing sales profits.

Key Accountability:

Accountability :
" Educate Dealers to sell high value / High
Margin / current products to improve Sales
Turnover.
" Facilitate ZDs /Ads / Dealers to achieve
their sales targets, FGIs, QGIs, etc.
"Prepare and maintain Dealer master and
Panel.
"Ensure Local level ads are released as per
agreement.
" Ensure In-shop branding, Signage,
Boards, etc. at dealers' outlets.
"Implementation of MOP system.
" Report un-authorized dealer selling / unauthorized
product selling.
" Collect and provide update on
competitor's activities such as current
product introduction / scheme launch /
Price changes / incentive / discounting
structures etc.

KPI :
"RCV
"No. of unauthorized dealers
identified
"No. of cold call conversions
(Institutions)




" No. of ROs converted to
MBOs, MBOs to Exclusive
and Exclusive to Shoppers,
World and Galleries.
"Participated in No. of Fairs /
Exhibition
"No. of dealers /AD visited
"Complaints resolution time

MARKET DEVELOPMENT & PENETRATION :
" Participate in local level fairs /
exhibitions alone with ZD / Dealers.
" Approach Institutions / Bulk buyers /
Search of prospective end customers.
"Identify prospects for appointing
dealers.
"Appointment of new ROs and MBOs as
per plan.
" Conversion of ROs to MBOs, MBOs to
Exclusive, Exclusive to Shoppes/ World/
Galleries as per plan.

CUSTOMER SATISFACTION
"Visit ZDs / ADs / Dealers as per plan.
" Ensure that Dealers receive and
understand all communications / policies,
etc.
" Provide technical assistance to
customers regarding foam applications &
appropriate uses.
"Resolve dealer queries.
"Ensure timely e

📌 Area Sales Manager Ahmedabad Premium Mattresses
🏢 The Search House
📍 Ahmedabad