About Plum

Plum is an employee insurance and health advantages platform focused on making health insurance simple, accessible and inclusive for modern organizations.
Healthcare in India is seeing a phenomenal shift with inflation in healthcare costs 3x that of general inflation. A majority of Indians are unable to afford health insurance on their own; and so as many as 600mn Indians will likely have to depend on employer-sponsored insurance.
Plum is on a mission to provide the highest quality insurance and healthcare to 10 million lives by FY2030, through companies that care. Plum is backed by Tiger Global and Peak XV Partners.

About the role

This role is part of our Marketing team and responsible for generating a qualified pipeline that progresses through the sales funnel to build net-new closed revenue.
If you believe that every interaction is an prospect Then we are looking for you to build our ABM team, who will uncover, qualify and nurture new-net opportunities to build Plum.

Role Responsibilities




Own the research which would feed into the outreach planning for targeted/named accounts by capturing organisation structure, HR & Finance department Changes, quarterly results, creating high-level ROI models etc.
Work with sales teams to craft strategies to connect with high-level contacts (CXOs, Directors, VPs) in your owned-accounts
Work closely with the Marketing team in terms of developing account-based content and collaterals
Create outbound activities through personalised email, cold calling, social selling for opportunity qualification
Effectively communicate value propositions across multiple product lines to secure initial meetings with prospects
Develop strong product knowledge - learn Plum’s playbook, ABM tactics and selling practices
Qualify and develop outbound leads across the business lines through robust communication and discovery
Run 1-to-1, 1-to-few and 1-to-many email, LinkedIn and warm calling campaigns to generate demand and

📌 Analyst, Account Based Marketing Bengaluru (India)
🏢 Plum Benefits
📍 India