Purpose :
Implement and monitor policies to achieve targeted sales, improve market share on sustainable basis.

Provide ongoing technical and sales service to Channel partners & end customers. Identify market trends

& opportunities; negotiate contracts with the aim of maximizing sales profits.

Key Accountability :

Accountability :

PROFITABLE GROWTH “

Key Activities :
Educate Dealers to sell high value / High
Margin / recent products to improve Sales
Turnover.
Facilitate ZDs /Ads / Dealers to achieve
their sales targets, FGIs, QGIs, etc.
Prepare and maintain Dealer master and
Panel.
Ensure Local level ads are released as per
agreement.
Ensure In-shop branding, Signage,
Boards, etc. at dealers' outlets.
Implementation of MOP system.
Report un-authorized dealer selling / unauthorized
product selling.
Collect and provide update on
competitor's activities such as new
product introduction / scheme launch /
Price changes / incentive / discounting
structures etc.

KPI :
RCV
No. of unauthorized dealers identified
No.



of cold call conversions (Institutions)
No. of ROs converted to MBOs, MBOs to Exclusive and Exclusive to Shoppers, World and Galleries.
Participated in No. of Fairs / Exhibition
No. of dealers /AD visited
Complaints resolution time
"Credit Days

MARKET DEVELOPMENT & PENETRATION :
Participate in local level fairs / exhibitions alone with ZD / Dealers.
Approach Institutions / Bulk buyers / Search of prospective end customers.
Identify prospects for appointing dealers.
Appointment of current ROs and MBOs as per plan.
Conversion of ROs to MBOs, MBOs to Exclusive, Exclusive to Shoppes/ World/ Galleries as per plan.

CUSTOMER SATISFACTION :
"Visit ZDs / ADs / Dealers as per plan.
" Ensure that Dealers receive and
understand all communications / policies,
etc.
" Provide technical assistance to
customers regarding foam applications &
appropriate uses.
"Resolve dealer queries.
"Ensure tim

📌 Area Sales Manager Trivandrum Thiruvananthapuram
🏢 The Search House
📍 Thiruvananthapuram