Company: APPWRK IT Solutions
Location: Mohali / Delhi
Work Mode: Work From Office
Experience: 9+ Years
About the Role
APPWRK IT Solutions is looking for a Marketing Head / Manager – GTM & Automation who can combine strategic thinking with hands-on execution. This role is focused on building and scaling Go-To-Market (GTM) strategies powered by automation, driving predictable demand, and contributing directly to revenue growth.
The ideal candidate understands up-to-date B2B marketing, automation-led growth, and has experience in positioning IT services companies in competitive markets.
Key Responsibilities
GTM Strategy & Execution
Design and execute end-to-end GTM strategies for services, solutions, and target industries
Define ICPs, buyer personas, messaging, and channel strategy
Identify new growth prospects across geographies and verticals

Marketing Automation & Workflows
Build and manage automation workflows using tools like n8n, Clay, Zapier, HubSpot, etc.
Automate lead generation, enrichment, outreach, nurturing, and reporting




Continuously optimize workflows for scale, efficiency, and conversion

Demand Generation
Drive inbound and outbound demand generation campaigns
Leverage LinkedIn, cold outreach, email automation, SEO, paid campaigns, and content
Build predictable pipelines through experimentation and iteration

Revenue Alignment
Work closely with Sales/BD teams to ensure marketing-to-revenue alignment
Own funnel metrics: MQLs, SQLs, pipeline, CAC, ROI
Improve lead quality and conversion rates across the funnel

Brand Positioning
Position APPWRK IT Solutions as a solid player in the IT services ecosystem
Craft compelling narratives, value propositions, and differentiation strategies

Content & Growth Experiments
Lead content strategy (case studies, landing pages, outbound scripts, thought leadership)
Run rapid growth experiments across channels and campaigns

Team & Stakeholder Management
Collaborate with internal teams a

📌 Marketing Head Delhi (India)
🏢 APPWRK IT SOLUTIONS
📍 India