Gather feedback from the market and analyze consumer behavior to define our company's positioning
Craft our differentiation strategy
Create guidelines that define the brand voice both online and offline (including terminology and slogans)
Develop marketing and communication strategy
Responsible for adapting a brand strategy for the target markets across mediums of ATL (including Digital) & BTL. Acts as the brand guardian for a portfolio of products and maintains brand integrity through effective initiatives and communications.
Leads the development of the brand within the context of the agreed strategies to maximize long term sales and profitability.
Responsible for initial planning phase to establish a tone and style for content, to develop a consistent and engaging communication strategy across channels
Develop pricing and distribution strategies
To drive, monitor and execute the Digital KPI's while working closely with the Digital Marketing team
Conduct competitive research to identify our strengths and weaknesses vis a vis competitor
Design promotional campaigns for current products and markets
This job is located in Gachibowli, Hyderabad.