Description
Content Marketing lead

Location: Gurgaon (Work from Office)
Function: Growth / Marketing
Reporting to: Growth Leadership

About Everhope Oncology
Everhope Oncology is building a current standard of cancer care—one that combines clinical excellence with deeply human, patient-first experiences. Content plays a critical role in building trust, educating patients and caregivers, and supporting growth across digital, clinical, and offline touchpoints.

Role Overview
We are looking for a Content Marketing Lead to own and scale Everhope’s end-to-end content charter across digital, clinical, and offline channels.
This is a high-ownership role. You will be responsible not just for creating content, but for setting the strategy, managing agencies, coordinating cross-functionally (doctors, growth, product), and ensuring content directly drives brand trust, patient acquisition, and engagement.
This role sits at the intersection of brand, growth, and care.

Key Responsibilities
Content & Communication Strategy
Own Everhope Oncology’s omni-channel content strategy,



aligned with brand positioning, business goals, and patient needs
Define core narratives, messaging frameworks, and content priorities across the funnel (awareness → consideration → conversion → retention)
Use market research, patient insights, and competitive analysis to continuously refine content direction
Content Production & Execution (End-to-End Ownership)
You will own planning, quality, and outcomes across the full content spectrum:
a)Doctor-led video content :
Oversee end-to-end video production (topic selection, scripting, shoot planning, edits) in collaboration with external video agencies
Work closely with doctors and internal stakeholders to ensure accuracy, empathy, and clarity

b)Website, landing pages & campaign creatives
Own content structure and quality for marketing pages, performance campaigns, and SEO-driven assets
Partner with agencies (e.g. SEO/content vendors) while

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