Entity:
Customers & Products
Job Family Group:
Marketing Group
Job Description:
At bp, we provide an excellent working workplace and employee advantages such as an open and inclusive culture, a phenomenal work-life balance, tremendous learning and development opportunities to craft your career path, life and health insurance, medical care package and many others.

Role Purpose
Digital PU Lead has accountability for the execution, adoption, and success of digital tools in the market. Ensures digital products are localized, widely used, and aligned with business needs to drive efficiency and growth. Collaborate with product teams and leadership to deliver business outcomes.
Accountable for execution, implementation, adoption, and commercial success of tools
Ensure tools built by Central IT are localized and adopted by customers (distributors, workshops, B2B)
Inspire change at ground level - sales teams, channel partners, distributors, and customers
Lead digital transformation by prioritising, deploying, and scaling digital products that address customer experience




Ensure alignment with IT platforms, policies, and procedures
Support deployment of global platforms while addressing market-specific commercial, regulatory, and operational needs
Provide visibility across business priorities, digital strategy, technology investment, and adoption performance
Track commercial outcomes and identify efficiency improvements
Identify digital tools required for business continuity and improved operations
Work with product and technology teams and local business leaders to ensure solutions meet market needs and align with standards

Key Accountabilities
Core Responsibilities
PU Gatekeeper: Reviews digital projects (e.g., automated ordering tools) and adapts them for relevance, ensuring they work optimally within market conditions.
Adoption Lead: Drive adopting tools with sales teams, mechanics, and plant teams, helping shift from manual to technology drive

📌 Digital Lead Mumbai (India)
🏢 Bp
📍 India