Labcorp is a leader in diagnostics, drug development and healthcare innovation. Across every role, we harness data and AI to work smarter, move faster and create breakthrough solutions that improve health outcomes for people. With our global scale and deep expertise, you'll do meaningful work, grow your career and make a real impact. Together, we're improving health and improving lives.
Labcorp is seeking a Associate Manager, Customer Marketing to join our team at Brigade Twin Towers in Bangalore, Karnataka.
Work Schedule
Versatile work hours spread across India, USA and APAC time zones
Job Responsibilities
Campaign execution & operations
Partner with Customer Marketing Manager to develop explicit, compelling campaign briefs that align execution teams with campaign goals and audience strategies
Execute campaign tactics across email, web, and digital advertising platforms, ensuring accuracy and consistency with brand standards
Manage website content updates and user experience improvements in collaboration with digital CoE (Centre of Excellence) partners
Oversee nurture program execution at both the business-wide level and in support of specific campaign initiatives
Coordinate event messaging and marketing tools for tradeshows, webinars, and field events
Build and maintain the campaign calendar, ensuring all programs are reflected with accurate timelines and priorities
Assist in setting and communicating campaign priorities with CoE teams to ensure alignment with business goals
Project & workflow management
Own Workfront (WF) as the team’s primary project management platform, keeping it current and accurate at all times
Submit, build, and manage projects in Workfront on behalf of Customer Marketing Manager
Input all tasks with clearly defined lead dates and go-live dates, minimizing delays across the campaign lifecycle
Provide detailed written instructions and supporting documentation to each internal team at the start of every project
Proacti