We are looking for a highly motivated Lead Generation Specialist to drive pipeline growth for CT’s flagship offerings across the India and Middle East regions. The role focuses on identifying, engaging, and qualifying high-quality leads through multi-channel outreach and marketing initiatives.
Key Responsibilities
Lead Generation
Identify and research target accounts across India & ME markets
Build and maintain a robust database of decision-makers including:
CIOs, CTOs, CDOs
IT Infrastructure, Cloud, Data & AI leaders
Execute outbound prospecting campaigns via:
Email outreach
LinkedIn engagement
Calls and direct messaging
Drive lead generation through:
Campaigns
LinkedIn events
Webinars and digital initiatives
Lead Qualification
Conduct discovery calls to assess prospect requirements
Qualify leads based on BANT criteria (Budget, Authority, Need, Timeline)
Ensure only high-quality opportunities are passed to the sales team
Pipeline Development
Schedule qualified meetings and demos for sales teams
Nurture prospects through multi-touch engagement strategies including:
Email campaigns
LinkedIn interactions
Phone outreach
Webinar follow-ups
Maintain accurate CRM records, ensuring robust data hygiene and tracking
Campaign Support
Actively follow up on leads generated from:
Oracle partnership programs
OEM alliances
Industry events and conferences
Digital marketing campaigns
Existing customer references and referrals
Collaborate with marketing and partnerships teams to maximize conversion rates
Required Qualifications
Bachelor’s degree in Business, Marketing, IT, or related field
2–6 years of experience in lead generation / SDR / inside sales roles
Experience targeting enterprise IT buyers (CIO/CTO/CDO personas)
Familiarity with CRM tools (e.g., Salesforce, HubSpot, etc.)
Key Skills
Solid prospecting and research skills
Excellent communication and interpersonal abilitie