Description

Key Role & Responsibilities:

Sales and Target Achievement
Analyze the annual secondary sales target received from branch and plan its achievement by SKU & allocation among the WD / Routes, Team leaders & Sales executives by volume and by value.
Monitor the Daily / weekly performance, route plans, stock levels of the sales executives through the MIS system reports
Set and review the input and output metrics for the sales executives to ensure target delivery
Ensure that the salesmen and the team leaders follow the stock carrying, availability and freshness norms.
Plan improvisations in the beat plan based on reactive inputs from the market and ensure approval from ASM
Conduct on the job trainings of best practices of sales executives / team leaders as recommended by RSDM for better sales execution
Gather Market Information & business Intelligence. Promptly share it with the seniors and use the information appropriately for better business performance
Compliance to COTPA and management of regulatory setting in consultation with ASM and Sales Manager





WD(Distributor) Management
Monitor Stocks physically & ensure required DASH level across SKUs. Immediately escalate to ASMs in case of low inventory
Ensure timely communication to WDs regarding inputs including trade and consumer schemes
Monitor & control sales expenses and ensure they fall within the stipulated sales budget for the zone
Ensure that the W/D is aware and following the norms as per the WD performance Management system

Data Analysis & Reporting
Ensure Desired Data Accuracy Levels, timely completion of surveys and smooth operations of SFA / ADES
Effectively use of SFA/ADES data to monitor and improve performance across SKUs
Provide feedback to ASMs/SM’s to assist them in sales forecasting for the region
Assess market brand AVF through reports received from sales executives
All reports like the town reports to be sent to all concerned as per norms

Visibility

📌 Assistant Manager Jaipur (India)
🏢 Godfrey Phillips India
📍 India