Role Summary

We’re not looking for a caption writer.

We’re hiring a social-first copywriter who thinks in scripts, scenes, and conversations—not just lines of text.

Your mandate is easy:

Turn real human insights into scroll-stopping scripts that people relate to, engage with, and share.

You will work closely with:
Social Media Manager
Videographers & Editors
Growth & Performance Team
Influencers / Creators
Founders

What You Will Own (KRAs)
Script Writing for Social (Core Ownership)
Write:
Reels scripts
YouTube Shorts scripts
UGC scripts
Influencer scripts
Focus on:
First 3-second hooks
Natural flow
Real conversations
Output:
15–25 scripts/week

You are responsible for:

“Does this script feel real and hold attention?”
Hook & Content Ideation Engine
Generate:
30–50 hooks/week
Across:
Personas (male vs female)
Pain points
Content formats

You are responsible for:

“What makes people stop scrolling?”
Platform-Native Content Writing
Write for:
Instagram (Reels + captions)
YouTube Shorts




Other relevant platforms
Adapt:
Tone
Language
Format

You are responsible for:

“Does this feel native to the platform?”
Persona-Led Storytelling
Translate:
Male vs female psychology
Age-based lifecycle (35–60)

Into:
Scripts
Hooks
Content narratives

You are responsible for:

“Does the audience feel seen?”
Influencer & UGC Script Collaboration
Create:
Creator briefs
Script directions
Ensure:
Content feels authentic
Not overly ad-like
Content Performance Optimization (Critical)
Analyze:
Watch time
Retention
Engagement
Identify:
Winning scripts
Weak scripts
Translate insights into:
Better hooks
Stronger narratives

You are responsible for:

“How does our content improve week-on-week?”
Social & Growth Alignment
Work with performance team to:
Repurpose organic scripts into ads
Align messaging across funnel

KPIs (How You’ll Be Measured)

Core Metr

📌 Social Media Copywriter Serilingampalle M (Serilingampalle (M))
🏢 Litemed India
📍 Serilingampalle (M)