We are searching for a highly-creative Digital Marketing Manager to lead our client. Our client business vertical into Digital Marketing Agency. In this position, you will be responsible for all aspects of our marketing operations. Your central goal is to help grow our customer brand's influence locally while also increasing brand loyalty and awareness.
Responsibilities:
Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
Design, build and maintain our social media presence
Valuable Knowledge in WordPress, Google Analytics, Adwords & Digital Marketing Campaings.
Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights, and optimize spend and performance based on the insights
Plan, execute, and measure experiments and conversion tests
Collaborate with internal teams to create landing pages and optimize the user experience
Utilize the solid analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
Instrument conversion points and optimize user funnels
Collaborate with the current & existing customers of the agency.
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Requirements and Skills:
BS/MS degree in marketing or a related field
Proven working experience in digital marketing
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Experience with A/B and multivariate experiments
Solid knowledge of website analytics tools (e.g., Google Analytics & Adwords)